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Course Details

Online Course Description

Pitch@School’s Entrepreneurial Mindset Education Online Course is a flexible 6-week course that allows students to learn at their own pace. It is part of the overall Pitch@School Programme where students must complete the Online Course to be eligible to participate in the pitching competitions.    

Each week is a 2-hour module consisting of 6 micro lessons of 10-20 minute durations delivered in a user-friendly manner that covers the basic essentials to prepare students for their practical experience.

Micro lessons involve breaking topics down into easily digestible, bite-sized chunks that don’t overwhelm learners with new information. By sticking to just a few points, the likelihood of learners retaining the new knowledge is dramatically enhanced. It’s the principle behind why learning the first 10 digits of Pi feels impenetrable when presented as 3.141592653 but suddenly becomes approachable when displayed in three chunks: 3.141-592-653.

Micro lessons are increasingly being used worldwide by large corporations and government agencies to train their workforce

Complementing Pitch@School’s Online Course are onsite workshops held at the schools conducted by dedicated coaches who will work alongside teachers and mentors to help students with their learning process and guide them with hands-on experiences. 

Course Curriculum

Pitch@School’s Online Course covers the following modules and micro lessons : 

Week 1: Introduction to Entrepreneurship

  1. What is Entrepreneurship

  2. Successful Entrepreneurs, you may have heard of

  3. Traits of an Entrepreneur

  4. Behaviours of an Entrepreneur

  5. Your Entrepreneurial Profile

  6. How an Entrepreneur decides the difference between an Idea and an Opportunity


Week 2: Introduction to Startups

  1. What is a Startup (definition)?

  2. Startup terminology and core concepts

  3. Successful Startups you may have heard of

  4. What makes these Startups successful (shared attributes of successful startups)

  5. Lean Startup Canvas – Theory

  6. Lean Startup Canvas – Practical Example & Case Study


Week 3: Startup Launch: Step 1: IDEATE

  1. Landing on a good idea (brainstorming)

  2. Environmental scanning (competition vs market opportunity, understanding potential market)

  3. Developing your idea into a business proposition

  4. What is a MVP? (minimum viable product)

  5. Determine the scope of MVP

  6. Build an MVP - product/service offering (includes an introduction to outsourcing)


Week 4: Startup Launch: Step 2: VALIDATE

  1. Testing your business idea

  2. Building and testing a working version of your product or service

  3. Designing an operating model for your business

  4. Finding test users

  5. Gathering user feedback

  6. Iterating based on user feedback (version 2 creation – updated offering or NEW opportunity identified)



  1. Deciding if you need a business partner (people needs)

  2. Technology needs (Tech Stack)

  3. How to build a winning team/culture?

  4. Getting better at listening to and accepting feedback (personal traits)

  5. Developing your leadership skills (personal traits)

  6. Building personal resilience (personal traits)


Week 6: Startup Launch: PITCHING & SELLING

  1. The importance of business strategy and business planning

  2. Price setting strategies

  3. Marketing and sales essentials for creating leads and customers

  4. Pitch Deck (template provided)

  5. What investors look for when you pitch (tips for a great pitch)

  6. Your growth funding options


Students can access the Online Course through their computers or mobile phone App.

Instructor Assumptions 

The learning materials provided cover many topics that students can master on their own. If students have any questions, they are encouraged to conduct research on their own or seek help from the coach and mentors. 

Pitch@School Programme Format and Support  

Learning will be carried out through a self-paced virtual programme supported by workshops, coaching and mentorship consultations.

  • Self-Paced online Programme: Students will log in to the Pitch@School platform where they will have access to contents, templates, and the online network. Thereafter, students undergo mentoring and practical experience to develop their projects.

  • Dedicated coach: each school is assigned a coach to customised the learning activities according to the needs of the students. 

  • Workshops & training: coaches will conduct a series of onsite workshops and training with regular visits to the schools. 

  • Mentorship:  Student teams are designated mentors whom they will be free to contact throughout the duration of the programme. Mentors will provide feedback on Pitch Draft submission. School coaches work with teachers to identify and onboard potential mentors within their network.

  • Entrepreneurship Talks: regular online webinars where students get to learn firsthand about the real-life experiences of entrepreneurs, startups, business founders and industry experts. 

  • Teachers' engagements: the Pitch@School team and coaches liaise closely with educators to ensure that the students get the most from the programme.

  • Students Progress Reports: schools are given monthly reports to track the students' progress so as to allow teachers, coaches and mentors to help assess individual student's pace of learning and to provide the necessary guidance.

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